MKT 387 Shopper Insights & Marketing

In this course students to learn to use big data and research to provide marketing programs that motivate shoppers to purchase action. During the class students will explore several venues to deliver shopper marketing.

Learning outcomes for this class will be:

· Understanding of the state of shopper marketing directly from retailers.

· Learn about insight development from instructors involved at agencies and companies leading the initiative globally.

· Understand marketing innovation as a best practice in real time.

· An excellent understanding of marketing as it relates to leveraging trade companies and the need to be sensitive to customer importance.