Welcome to SMA’s Teaching Moments
For decades the Society for Marketing Advances (SMA) has stood at the forefront of marketing discovery. At each conference members debut important new innovations in marketing science and teaching.
Teaching Moments is a multi-channel platform designed to speed the diffusion of it’s members’ latest teaching ideas. Teaching Moments allows marketing educators to efficiently share fully-tested, proven teaching methods. Here’s how it works:
SMA members can harvest an abundance of teaching resources posted by Teaching Moments contributors here.
Teaching Moments was born in 2011 as the annual Marketing Education Review Editorial Board meeting was ending. SMA’s much-honored member, Jeff Tanner, approached D. Joel Whalen with an idea. Jeff envisioned bringing Teaching Moments to SMA. Jeff and Joel determined to launch Teaching Moments at the 2012 SMA meeting.
The next year, as SMA met at America’s Happiest Place, Disney World, the Magic Kingdom became the launch site of marketing education’s most effective teaching innovation distribution vehicle. The first session was an immediate hit and the session room became SMA’s Happiest Place.
Teaching Moment’s growth
SMA members were immediately drawn to the Teaching Moment’s unique format: Fast-paced (each presenter has 3-minutes to share their innovation), fun, and positive. The audience rewards each presenter with Thunderous Applause, contributing to the energetic, supportive atmosphere.
The demand for Teaching Moments has grown ever since. The single debut session in Orlando offered 13 presenters selected from the Societies most honored teachers. Today Teaching Moments is open to all. By 2016 it had grown to four conference sessions featuring 41 presenters. Kesha Coker, SMA’s Director of Electronic Communication, became a regular Teaching Moments presenter in 2013. In 2015 she joined Jeff and Joel as co-Chair.
Readers can learn more about the Teaching Moment’s concept in the MER article by Tanner & Whalen, )2013). In 2016 MER first published abstracts of 25 Teaching Moments innovations presented at the SMA 2015 meeting in New Orleans. Publication continued in MER as Whalen and Coker’s (2017) paper offered 26 abstracts from the Atlanta sessions. These teaching innovations were also abstracted in the Proceedings of the 2015 and 2016 SMA Conferences.
Marketing Education Review
Whalen, D. J. and K. K. Coker. (2018). “Teaching Moments: Rapidly diffusing pedagogical advances Classroom ready Teaching Moments.” Marketing Education Review. Vol. 28. No. 3. Pp. 155-158, DOI: 10.1080/10528008.2018.1443016.
Society for Marketing Advances Proceedings