MKT 386 - Social Impact Sales
The ability to understand and conduct business in a socially responsible manner in today's economy is not only desirable, but also mandatory in an increasingly competitive environment. Further, some non-profits seek to solve a social problem by using traditional business methods, including the selling of goods or services.
This course engages a non-profit to provide them with a long-term sales strategy. Students develop a sales and marketing plan that ultimately benefits a social good. This plan is evaluated by 3M executives, DePaul Faculty and the non-profit executives. (Autumn term only)