This class is a collaborative process that is category management and focuses on the partnership formed between retailers and manufactures in order to optimize the performance of retail categories. It is separated into two segments:

During the first 4 weeks our retail partners help us to teach retail strategy, aisle and store management, supply chain, logistics, and to address the evolution of retail.

The second segment of the class is supported in large part by our manufacturing partners as we address the subjects of assortment, shelf management and merchandising as we develop a category review for one of our retail partners.