Marketing 577 - Leading Business Development +

This course is designed for managers or team leaders seeking to maximize their resources to achieve optimal results for organizations and their customers. This course is intended for MBA students considering a career involving sales/customer management or for students that seek to gain insights into sales and customer relationships needed to produce top results.

Utilizing current practices, processes and proven in-market techniques, students are shown how to create and maintain a customer sales team capable of achieving excellent results with the internal as well as external customer. Emphasis will be placed on Team Leadership Skills, Profiling and Prioritizing Customers, Managing Team Performance, Developing Business Plans, and Partnerships and Relationships internally and externally.

Personal ethics and credibility are explored as important components for leading business development.