Undergraduate Coursework

The Center for Sales Leadership focuses on preparing students to work for some of the most exclusive companies with long term career potential. Courses are taught through a variety of lecture, group projects, in class presentations by business partners, role plays, selling activities, case studies, coaching, technology tools, simulation software, field trips and other teaching methods. An outline and weekly topics for each of the courses follows.

All faculty members have excellent academic credentials and significant business experience in sales and marketing. At the present time, our instructors teach seven different classes in multiple sections to accommodate the programs rapid growth. The faculty has deep expertise in marketing, sales, finance, communications, sales technology, leadership, organization development, strategic planning, consulting and general management.

Required Courses

Any non business school student is required to take MKT 301 Principles of Marketing

  • MKT 377 Sales Fundamentals
  • MKT 378 Sales Strategy & Technology
  • MKT 383 Analytical Sales

Elective Courses

Students can choose two elective to complete their concentration/minor in Sales Leadership.

  • MKT 380 Science of Retailing
  • MKT 382 Principles of Category Management
  • MKT 384 Cases in Category Management
  • MKT 385 Inside Sales
  • MKT 386 Social Impact Sales

Category Management: Become an Analytical Storyteller!

What exactly is Category Management? Hear from Claire Hanold and Simone Caron-Vera, CSL alums and current Category Managers at our corporate partner PepsiCo to find out! If you are a people-person but also like crunching numbers, this may be the perfect career fit you've been searching for!

Category Management

Any student who would like a career in Category Management should take the following classes: MKT 380 Science of Retailing, MKT 382 Principles of Category Management, and MKT 384 Cases in Category Management.

Business Development

If any student is interested in a career in Business Development should take MKT 385 Inside Sales and MKT 386 Social Impact Sales

Course Guide

MKT 376 - Effective Business Communications +

This fast-paced class teaches participants the essential corporate communication skills needed for leadership success. It was created especially to boost DePaul students’ communication prowess and positive presentation of themselves to others.

The advanced skills taught are science-based. Psychology, neurobiology and modern business practices form the foundation of this professional workshop-style course. Skills taught include: Business presentations, eMail and brief writing, networking, designing effective PowerPoint and presentations, persuasion, managing conflict with authority, controlling anxiety and managing shyness.

Participants build mastery-level oral and written communication capabilities via both classroom and distance learning. Students learn by doing. Excellence is attained as students iterate their learning experiences until they achieve maximum skills—a distinctive approach to learning. Experienced instructors create a friendly learning atmosphere that is filled with an abundance of demonstrations, videos and participant exercises.

This class is particularly useful to those who want to build practical skills that lead to comfort and capability in the US business culture through superior communication.

MKT 377 - Sales Fundamentals +

In the current business environment, companies are focusing their efforts on recruiting well-trained and refined sales professionals to generate substantial revenue. This course is designed to expose students to the energy, decorum, techniques and methods of superior selling sought after by companies. Coursework examines networking techniques and ways to identify high-potential opportunities. Students are given the opportunity to implement learned techniques through real world selling of fundraising for The Sid Feldman Legacy Fund.

MKT 378 - Sales Strategy & Technology +

The key to the development of superior customer sales strategy is detailed intelligence. This course investigates sources of customer data, the state of data management technology and the contribution that current and accurate customer information can make in changing sales strategy. Students gain an appreciation of data leveraging, or the use of customer insight to produce winning selling strategies.

Students work with the technical tools of selling, including on demand segmentation and research systems from the ACNielsen Company, the Saleforce.com CRM system and a variety of on demand CRM applications. Upon completion of this course, students have acquired significant skill in using technology to resolve sales cases.

There is no text with this course. There is a $40 lab fee for a business case.

MKT 380 - Science of Retailing +

Sales professionals and management associates must understand the strategy, integration and communication needed to achieve excellence in a business to consumer business model. Students are introduced to concepts of the retail business model including identifying the target consumer and market, developing and implementation of merchandising plans, interaction with the supply chain, managing human resources and the financial implications of decisions made at the corporate, distribution and store level.

MKT 382 - Principles of Category Management +

Successful companies expect their suppliers to act as partners that will help them grow their businesses, not simply to trade share amongst competitors. Relationships are established between buyer and seller when vendor partners demonstrate and leverage business understanding to build customer volume. In consumer packaged goods, this practice is known as category management. The category manger is always a category expert with the resources necessary to translate information into business insight and implement volume building activity. The course is taught through the case method to learn the category management process, use the information systems and data resources available and develop sales presentations that effectively communicate solutions for business problems in three different industries.

MKT 383 - Analytical Sales +

The Analytical Sales course is a strategic sales course which emphasizes the psychology of selling in complex selling situations, identifying the decision maker among multiple contacts, quantifying the value proposition to the customer, and presenting a compelling sales proposal. Business activities are focused on identifying customer needs and values (tangible, intangible, behavioral) and delivering products and services to increase customer profit margins, cash flow, or the efficiency of the customer’s business. Goals are achieved by use of mathematical analytical techniques, understanding of emotional drivers, and utilization of behavioral influence techniques in a research based selling model.

MKT 384 - Cases in Category Management +

This course focuses on category management strategy and will provide students with an opportunity to solve actual category management problems for retailers like Walgreens, 7-Eleven, Roundy’s and Staples. Students will work on solutions to real category problems in these retail environments to support companies such as Wrigley, Red Bull, and Pepsi. Our students will have the opportunity to learn for mentors form both retail and manufacturing partners. During the term students will learn via lecture and a comprehensive case study.

In this course students will learn to master the following technologies: Nielsen Answers Retail, Spaceman, and Spectra. They will also be exposed to IRI technologies and other space management systems. Students successfully completing this course will be properly prepared for careers in category management and also for sales assignments in consumer packaged goods companies.

MKT 385 - Inside Sales +

This course in professional selling will introduce students to the essentials of effective selling in the context of professional and collegiate sports. Topics include the sales process, persuasion, handling objections, finding solutions, building customer relationships, and understanding the competitive sports marketing/selling environment.

You must apply for this class

  • Complete the application below and email it to Dr. Richard Rocco
  • Dr Richard Rocco: rrocco1@depaul.edu

MKT 386 - Social Impact Sales

The ability to understand and conduct business in a socially responsible manner in today's economy is not only desirable, but mandatory in an increasingly competitive environment. Further, some non-profits seek to solve a social problem by using traditional business methods, including the the selling of goods or services.

This course engages a non-profit to provide them with a long term sales strategy. Students develop a sales and marketing plan that ultimately benefits a social good. This plan is evaluated by 3M executives, DePaul Faculty and the non-profit executives.

OUR MISSION

The Center for Sales Leadership is committed to supporting the individual ambitions of students and providing unique resources to enable their success. CSL offers engaging class, self-development programs, and an extensive community of alumni, partners, and peers that prepare students to write their own exceptional stories in a rapidly changing world.

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