MKT 583 Monetizing Marketing Strategy +

The goal of every business strategy is to create profitable customers by delivering superior value. The way in which that strategy is monetized in the implementation process is critical to the success of the venture. The key focus of the course will be the development of useful processes and metrics through the marketing and selling activities to deliver customer and corporate value which will allow managers to monitor and measure individual corporate performance. Student learning will be assessed by a combination of class participation, weekly assignments, examinations, and team performance on final written proposals and presentations. Prerequisites: MKT 555 is a prerequisite for this class.

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The Center for Sales Leadership is committed to supporting the individual ambitions of students and providing unique resources to enable their success. CSL offers engaging class, self-development programs, and an extensive community of alumni, partners, and peers that prepare students to write their own exceptional stories in a rapidly changing world.

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    DePaul University Center for Sales Leadership

    1 E. Jackson Blvd., Suite 7500 | Chicago, IL 60604

    (312) 362-8788 | salesleadership@depaul.edu

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