MKT 384 - Cases in Category Management +

This course focuses on category management strategy and will provide students with an opportunity to solve actual category management problems for retailers like Walgreens, 7-Eleven, Roundy’s, and Walmart. Students will work on solutions to real category problems in these retail environments to support companies such as Mars, Red Bull, and Pepsi. Our students will have the opportunity to learn for mentors form both retail and manufacturing partners. During the term, students will learn via lecture and a comprehensive case study.

In this course, students will learn to master the following technologies: Nielsen Answers Retail, Spaceman, and Spectra. They will also be exposed to IRI technologies and other space management systems. Students successfully completing this course will be properly prepared for careers in category management and for sales assignments in consumer packaged goods companies..